The two main groups of image types are raster and vector. Raster images like JPEG, TIFF, GIF, BMP, and PNG are composed of pixels and can develop a “blocky” quality as the image is made larger because each pixel becomes larger. Vector images, like CGM and SVG, store lines instead of pixels. Using this method image size can be scaled without losing quality. The same vector image will appear correctly on a business card or a billboard. File is compatible with the selected operating system.
“Your brand is what other people say about you when you're not in the room”. Everyone has a different style when it comes to their own brand. A good brand doesn’t need to cost you millions of dollars, but it does require a lot of creativity and research. Studies show that 89 percent of shoppers stay loyal to brands they share similar values with.
Here are some factors that you need to consider to build a strong brand:
Brand design (colors, font, packaging, themes, etc.)
Social media presence
Environment and company culture
Product quality and pricing
Website and marketing
Taglines and slogans
Customer service
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